Biosota leverages Australian organic certification to gain competitive edge in global Manuka honey market

As global demand for organic produce continues to grow, Australian organic certification is emerging as a key differentiator for businesses looking to expand into international markets. For Biosota Organics, a leading producer of certified organic Manuka honey, this certification not only showcases the purity and quality of their products but also provides a distinct competitive advantage, particularly in export markets.

Australia’s organic certification process is one of the most stringent in the world. It can take up to three years and is a statutory requirement for Australian exporters. Adhering to rigorous certification standards, this ensures products are free from synthetic chemicals, pesticides, and genetically modified organisms.

Biosota director, Andrey Zubko says the stringent criteria of Australian organic certification contributes to its strong reputation in global Manuka honey markets.

“As producers of some of the highest-grade organic Manuka honey in the world, we are seeing considerable interest in our products from China, Korea, Vietnam, the Middle East and North America,” says Mr Zubko.

“Australian organic certification is highly regarded in regions such as these and it can offer a unique foothold in the global marketplace.”

For Biosota, organic certification sets them apart from international competitors, particularly those in New Zealand, where obtaining this certification is far more difficult due to geographic and environmental constraints.  

The fact that Australian Manuka honey producers like Biosota can meet these stringent standards presents a unique selling proposition when competing in the international arena.

“We see huge growth potential for our Australian certified organic Manuka honey in international markets and view our organic certification as a real competitive advantage”, says Mr Zubko. 

In a rapidly expanding export market, Australian producers like Biosota are well-positioned as leaders in delivering high-grade, certified organic Manuka honey to consumers around the globe.